Your brand promise is your unique promise of value to your target audience. To be perceived as capable of delivering on your promise, you need to build credibility and be able to effectively communicate this with the people that matter.

" Master your Brand Promise. Identify the single most important measurable in building value. What really matters to your customers? What sets you apart from your competitors?" -Verne Harnish-

Watch the full video HERE.

This is derived from her book, "The Purple Pig Wears Red Lipstick," a business metaphor for reinvention using the power of personal branding to help you get ahead in today’s fast-paced, competitive business world. Check it out here:

Do you need help to support you build your personal brand, leverage being an author, and open up other income streams? Head over to our FREE Resources.

Delby P. Bragais AICI CIM Is an image, branding & business coach, international speaker & inspiring workshop leader. She is the founder of Reinvent U and author of the transformational book – The Purple Pig Wears Red Lipstick, a business metaphor for the personal branding journey.

The book focuses on The 8 Steps to a Personal Brand Makeover for Impact, Influence & Incredible Income and is available both in a digital format via Amazon Kindle and as physical books distributed through Fully Booked Bookstores.

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