• Home
  • About
  • Courses
  • Services
  • Book
  • Resources
  • Blog
  • Subscribe
  • Contact Us

Identify your Ideal Client: Who do you serve?



A Warm Invitation From Our Founder,
Delby Bragais, AICI, CIM





How the “Audience-First” Approach Can Help You Launch a Profitable Online Business... One With Eager Customers Built-In.










This is the “missing key” to validating your business idea quickly and generating income much faster - without wasting time and money creating a product or service no one will want to buy…





It’s a tale as old as time…

An entrepreneur has a business idea. So she spends countless hours and thousands of dollars developing the perfect product or service…

Finally, launch day comes. And then? Nothing. After all that hard work and effort, it turns out there’s no demand for that product or service.

This story is all too common. And yet…

When it comes to launching a new online business, this is what most people do! There’s a much better (and more efficient way) to launch your business.

One that gives you the BEST possible chance at success.

And one that will save you countless hours and potentially tens of thousands of dollars in creating something nobody wants.

What is it?



Figuring Out Who You Want To Serve... Before Creating A Product





Instead of focusing on the product or idea, YOU want to put out into the world…

A far better and proven way to succeed as an entrepreneur, coach, consultant, or business owner is to first zero in on WHO you want to serve!

This is the quicker, better way to start an online business. You’ve got first to find a group of people whose problem you can solve and build a meaningful relationship with them.

When you do this, you’re practically guaranteeing your success. Why?

Because you’re giving people EXACTLY what they need and want!

This is why an “Audience-First” approach lets you validate your business idea much faster and start generating income quicker than trying to sell products or services that aren’t guaranteed to succeed.

In fact, we had to learn this the hard way…

Fortunately, you can learn from our mistakes!

That’s why we are excited to offer you a short, targeted course that will teach you how to zero in on the exact group of people you want to serve… giving your online business the BEST chance at success and profitability.



INTRODUCING: Who Do You Serve? How to Zero In On Your Ideal Customer





In this course, you’ll discover the full step-by-step process for finding and targeting exactly WHO you’ll serve with your business. You’ll learn how to do the research and uncover their greatest wants and needs… how to know what they really want… and how to create a solution they’ll be excited to buy.

You’ll also learn how to create the PERFECT offering or product for your ideal customers, so your product practically sells itself.

WHO IS THIS COURSE FOR?

This course is for entrepreneurs, consultants, coaches, experts, people who want to build a passive income stream, and professionals who would like to future-proof their career.

In Who Do You Serve? you’ll discover:

● The proven method for zeroing in on your ideal customer, so you can test and validate your business or product idea quickly (and avoid wasting time and money).

● How to uncover viable niche ideas (and determine which of those ideas will be profitable.

● Three simple questions that will help you decide who you want to serve in a way that’s fulfilling and financially rewarding.

● How to research and empathize with your market (this is one big part of creating a product that practically sells itself).

● Where to go to find how your ideal customer talks, what he or she is thinking, and what challenges he or she is experiencing that you can easily solve.

● A simple “copy and paste” email template you can use to set up ideal customer interviews (hardly anyone does this, but it’s the fastest way to know who you’re selling to).

● How to discover the kinds of people you DON’T want to serve - this is just as important as knowing who you want as a customer!

● Why you should never try to be original when it comes to launching your first online business (and what to do instead).

● And much more…






When you join Who Do You Serve?, you get a masterclass in how to identify and target your ideal customers, radically increasing your odds of business success and getting you to profitability as quickly as possible.


YES! I’M READY TO ZERO IN ON MY IDEAL CUSTOMER!



What You’ll Get



Who Do You Serve? How to Zero In On Your Ideal Customer includes a combination of expert instruction and hands-on activities.

We’ll cover:

LESSON 1: Why Should You Start With Your Target Market? Discover why starting with an audience-first approach is the best way to almost guarantee your business success.

LESSON 2 - Get To Know Your People With so many options, it’s important you narrow down the groups of people you’d like to serve. In this lesson, you’ll start to get a better picture of who to serve and what challenges you could help them solve.

LESSON 3 - Finding Your One Person Now that you’ve narrowed your target market down to a specific group, you might think you’re ready to start shifting your focus to your product. But that would be a mistake. The best target market is actually ONE person -- and in this lesson you’ll find who your single ideal customer is.

LESSON 4 - What to Do With Your Ideal Customer By now you have a clearly-defined target market. You also have a clear description of your one ideal customer. But now what do you do with that info? You’ll learn exactly what to do in this lesson.

LESSON 5: Recap At this point, you’ve done all the work to know exactly who you’ll serve, and how to create an irresistible offering for them.

Now it’s time to bring everything you’ve learned together and show you how to use this info as your business starts to grow and scale.

Each lesson contains targeted activities to help you apply the concepts to your own life and take immediate action on realizing your dreams.

The course contains everything you need to know — and nothing you don’t. You learn the key concepts and tools you’ll need to zero in on your ideal customer… and you’ll leave with new clarity about your target market and the kind of product or offer to create for them.

YES! I’M READY TO ZERO IN ON MY IDEAL CUSTOMER!



Can You Afford NOT To Take An Audience-First Approach to Launching Your Online Business?





Look, we know it can be exciting when you have a business idea you thought of all on your own. It’s so exciting, and you just want to create it right away.

But if you go that route, please just know it has a very low chance of success. Because it doesn’t take into account your ideal customers.

It’s far more effective to take an audience-first approach.



And you’ll generate sales FAR more quickly.

So it just depends on how long you want to wait for success…

Do you want to wait 3 years from now … 5 years from now … or even 10+ years from now while you spend countless hours and thousands of dollars to “force” a product or idea onto your audience?

Or…

Would you rather be up and running in the next 60 - 90 days… with a product that practically sells itself?



If you’d like to take the path with the least amount of struggle and money invested…

… then you need to take an audience-first approach.

Don’t spend another minute trying to do things the hard way.

Join Who Do You Serve? How to Zero In On Your Ideal Customer today, and learn the process and tools you need to make your business dreams come true, as quickly as possible.

That gives you access to every lesson, all the implementation exercises.

And you’ll have permanent access to the course content, so you can return to this material whenever you need a quick refresher or decide to start another business that serves a different group of people.

YES! I’M READY TO ZERO IN ON MY IDEAL CUSTOMER!


ENROLL NOW

Your Satisfaction Guaranteed



This course teaches you a step-by-step system for narrowing down your target market and accurately identifying your ideal customer, so you can generate sales fast.

And we know if you implement what you learn, this will make starting an online business WAY easier.

But we don’t expect you to take our word for it! Take time to review the entire course and test out the material. If you’re not fully satisfied, just let us know. We’ll refund every penny of your investment, no questions asked.

It’s not too late to build the thriving business you’ve always desired. Join Who Do You Serve? How to Zero In On Your Ideal Customer today to learn how to get the very first step right (the first time!).

YES! I’M READY TO ZERO IN ON MY IDEAL CUSTOMER!



You can join today for just 47 USD


ENROLL NOW

TESTIMONIALS



Benjamin Bilz



Associate Director/Prestigious Government Project, Middle East



I am an ambitious mid-career professional and learned about Delby's image consulting offering via the AICI webpage that lists all certified image consultants. I got in touch with her due to her reputation, international recognition as branding and business coach – and because she is going "all in" into the image consulting world, having authored a book and having a substantial experience track record in fashion. What convinced me of hiring her was that I felt I "clicked" with her as my trusted advisor, and that she customized her offering to my time and scope needs. She exceeded my expectations in the impact and potential she unlocked – by revamping my outfits, and advising me where to use which outfits and color combinations in my specific circumstances at work. I plan to continue engaging her in a business coaching capacity given the rapport and trust she built with me and her valuable contributions to my personal and career ambitions.



Liz Klebba



Closet Play Image



I’m just really thankful for her workshop today on Personal Brand Makeover. It really gave me a chance to focus all over again on my dream. We get so caught up in the everyday business of doing our business that we forget to focus on our business. So I was really thankful for that opportunity. But the one thing that really spoke to me is-she broke it down into practical actionable steps. And when we talk about reworking our brand or even creating our brand, in the interim, there is so many different threads to pull together to create that tapestry that is our brand, that it becomes overwhelming. And we become sort of stuck, analysis-paralysis, and these are practical actionable steps, 1 through 8, that gives me an order to do things in, because we get all wrapped up in the “where do I start?” That’s why I really appreciate a new focus on where I need to go. So thank you Delby!


ENROLL NOW



bONIFACIO gLOBAL CITY, TAGUIG, METRO MANILA, PHILIPPINES