The Purple Pig Wears Red Lipstick is the best book I have ever read about Personal Branding. It is a very well thought-out book. It is congruent both in content and presentation. Written fun, warm and close to its readers as its author, Delby P. Bragais. Its design is extremely attractive. The colors, graphics and name invite you to read it. The content is very punctual, direct and easy to understand. Delby P. Bragais is an expert on the subject. Her experience and trajectory are reflected in 8 steps with which anyone, at the end of the book, could design his own Personal Branding plan. It is certainly a book that was needed to generate professional presence and success in an increasingly competitive world.